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Omar Berrada

Best known as one of the world’s largest chipmakers, Qualcomm has been building its presence in the sporting world via brand partnerships. Most recently, their premium consumer brand Snapdragon was unveiled as the new front-of-shirt sponsor of the iconic football club, Manchester United. Join this session to hear Qualcomm CMO Don McGuire, and Manchester United CEO Omar Berrada as they explain how brand partnerships can build business value and create success on and off the field.