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Media Correspondent

Sara Fischer

Advances in technology are making it possible for sports teams and organizations to harness the value of their abundant data in ways that weren’t possible before. On the heels of their recent partnership announcement, Jonathan Adashek, IBM SVP of Marketing and Communications, and Ferrari Chief Racing Revenue Officer, Lorenzo Giorgetti, will discuss their plans to reimagine the Scuderia Ferrari Formula 1 fan experience ahead of the 2025 season. Hear from these two iconic and enduring companies as they embark on a digital transformation journey, leveraging IBM solutions to transform millions of data points into custom insights, personalized content, and innovative features designed to grow and engage Ferrari’s audience of more than 12 million racing enthusiasts around the world.

IBM and Ferrari: Putting data in the driver's seat of the F1 fan experience

In a fragmented media environment, with endless sources of information to choose from, people's news habits have changed dramatically in our life times. Print, TV and radio have not been replaced but they have had to learn to live with the new kids on the block - Podcasts, social media and email newsletters. According to Pew research, in recent years the use of social media as a frequent news source is stagnating. Are people returning to old ways or are these new media sources going to continue to capture our attention?

This is an important newscast

The launch of generative AI has brought with it significant opportunities, but has also raised ethical issues and the threat of endless misinformation. Join Reuters President Paul Bascobert to discuss his thoughts on navigating technology disruptions, the role of AI in building the next generation media company and why he remains optimistic about the future of news.

Sara Fischer

Media Correspondent

Axios