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Founder

Supercar Blondie

Join one of the most recognisable faces in social media as Nik, and Alex “Supercar Blondie” Hirschi, sit down to discuss their social media and commerce empire. Starting as a radio news journalist, Alex is now the toast of the vehicle world, working with the world’s biggest manufacturers and showcasing the most lavish and exclusive vehicles on the planet. With a following of over 100m followers across platforms, Alex and Nik will dive into how you best mobilise a community that generates up to TWO BILLION views a month, and the fuel behind their latest venture, SBX Cars, the auction site born from the success of the Supercar brand.

Revs to revenue: Fuelling the creator economy

How do you make content stand out when there is an infinite amount out there? This panel brings together experts to talk about fame, going viral, and creating a mega-audience.

Supercar Blondie

Founder

SB Media Group and SBX Cars