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From fiction to facts: AI’s true role in influencer marketing [Hosted by MG Empower]
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Masterclass Room 4 Masterclass Area
We'll demystify the hype and explore AI's current role in influencer marketing. From management to performance analysis, we'll examine real applications, benefits & limitations on how AI can enhance campaigns - today and tomorrow.
Hosts
Andrea Cortes
Senior Insights and Strategy Manager MG Empower 
Joe McElligott
Head of strategy and creativeMG Empower