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One year after Visa officially validated creators as small businesses here at Web Summit, the creator economy continues to accelerate and evolve, and AI is opening new possibilities - but also raising big questions about ownership, originality, and income. Mark Nelsen from Visa joins TikTok phenom Khaby Lame to explore how technology, payments, and new financial tools are reshaping the business of creativity. The session will culminate with the unveiling of Visa’s newest product for creators - a must-see for anyone at the intersection of culture, commerce, and technology.

The new business of creativity

Speakers