Marketing Summit

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Data-driven and personal. AI is personalising content and customer experiences. Social media and content marketing remain key, with influencer marketing shifting toward micro and nano-influencers. Purpose-driven marketing reflects consumer demand for ethics and transparency. Privacy concerns and evolving data regulations challenge the balance between personalisation and privacy.

A photograph of Mark Read, CEO of WPP, speaking on stage at Web Summit Qatar. Mark is gesturing with hands and wearing an on-ear microphone. Mark is sitting on a chair and appears to be speaking. The Web Summit Qatar logo is visible in the background.

Mark Read
CEO
WPP

Community and brand loyalty

Technology is unlocking new ways to identify and engage audiences. As marketing evolves, brands are embracing community-driven approaches. Explore strategies for turning your customers into loyal fans, and learn how to build a community-first approach for your brand.

Influencer marketing 2.0

The creator economy is a marketing juggernaut, and brands are taking notice. But what does the next evolution of influencer marketing look like? The balance of power in marketing is shifting away from brands, but how will the advent of AI-generated content affect this dynamic? 

Data privacy and trust

With the use of third-party cookies in advertising being phased out, a new era is on the horizon. Marketers need to prioritise transparency and privacy, and explore new ways to keep their audiences engaged. Discover what the future holds for a privacy-first advertising model.

Purpose and authenticity

To stand out from the crowd, brands should focus on developing a strong sense of purpose and authenticity. Marketers and creative leaders offer insights into crafting branded content and messaging that aligns with the values of a target audience.

Meet our 2024 marketing speakers

Frank Cooper
Frank Cooper
Frank Cooper
CMOVisa
Tiffany Rolfe
Tiffany Rolfe
Tiffany Rolfe
Global Chairman + Chief Creative OfficerR/GA
Sairah Ashman
Sairah Ashman
Sairah Ashman
CEOWolff Olins
Eshan Ponnadurai
Eshan Ponnadurai
Eshan Ponnadurai
Global Head of Consumer MarketingMeta
Don McGuire
Don McGuire
Don McGuire
CMOQualcomm
Toma Sabaliauskienė
Toma Sabaliauskienė
Toma Sabaliauskienė
CMONordVPN
Dan Gardner
Dan Gardner
Dan Gardner
Co-founder & Executive ChairmanCode and Theory
Julia Beizer
Julia Beizer
Julia Beizer
Chief Operating Officer Bloomberg Media
Sylvain Le Borgne
Sylvain Le Borgne
Sylvain Le Borgne
Group Chief Data OfficerJCDecaux
Jacky Wright
Jacky Wright
Jacky Wright
CTPOMcKinsey & Company
Gonzague de Pirey
Gonzague de Pirey
Gonzague de Pirey
Chief Omnichannel and Data OfficerLVMH Moët Hennessy Louis Vuitton
Jen Jones
Jen Jones
Jen Jones
CMOcommercetools
David Jones
David Jones
David Jones
Founder & CEOThe Brandtech Group
Sebastien Kopp
Sebastien Kopp
Sebastien Kopp
Co-founderVEJA
Meredith Kelly
Meredith Kelly
Meredith Kelly
Global CMOŠkoda Auto

Companies that attend

google

Tracks at Web Summit

Your ticket gives you access to all Marketing Summit sessions, as well as to roundtables, masterclasses and 15 tracks covering more than 30 topics at Web Summit.

A photograph of Melanie Perkins, co-founder and CEO of Canva, speaking on stage at Web Summit. Melanie is sitting on a chair and appears to be speaking. Melanie is smiling, and wearing an on-ear microphone. The Web Summit logo is visible in the background.
A photograph of Mada Seghete, co-founder of Branch, speaking on the PandaConf stage at Web Summit. Mada is standing and appears to be talking, wearing an on-ear microphone.

“Refocus on owned and organic channels.”

Mada Seghete, Co-founder, Branch

A photograph of Anna Anderson, founder of Decode Collectif, speaking on PandaConf Stage at Web Summit. Anna is gesturing with hands and appears to be speaking. The photograph is zoomed up, and the background is dark. Anna is wearing an on-ear microphone.

“People are not looking for perfect anymore. People are looking for true.”

Anna Anderson, Founder, Decode Collectif

Zoomed-in photograph of a person (Brian Collins, co-founder of COLLINS) speaking on the Creatiff stage at Web Summit 2023. The person is wearing a cap and an on-ear microphone. They are using their right hand to speak.

“Creativity is the tool that disrupts bad habits with originality.”

Brian Collins, Co-founder, COLLINS

Marketing Summit

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