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Web Summit Lisbon ・ Nov 10-13, 2025

SaaS Summit

When it comes to design, communication is immediate; it’s easy and transcendent. 
But other than simply being consumers of design, Canva CEO and co-founder Melanie Perkins posed a question &#8211; can we empower everyone to create?

A photograph of Melanie Perkins, co-founder and CEO of Canva, speaking on stage at Web Summit. Melanie is sitting on a chair and appears to be speaking. Melanie is smiling, and wearing an on-ear microphone. The Web Summit logo is visible in the background.

21st century design is for everyone

Stripe CTO David Singleton shared tips for shipping fast at scale, from practical adoption of AI to building on sensible architecture.

David Singleton, CTO, Stripe, on Centre stage during day one of Collision 2023 at Enercare Centre in Toronto, Canada

Engineering for agility: Strategies to overcome the challenges of scale

The market across US tech sectors is increasingly volatile. What would the country&#8217;s neighbour to the north do differently? This session explored the next chapter of Canadian tech.

Michelle Zatlyn, Co-founder and COO, Cloudflare on centre stage during the opening night of Collision 2019 at Enercare Center in Toronto

Fostering tech innovation in Canada

Over the next 20 years, AI will enable unprecedented advancement in areas like healthcare, agriculture, education and transportation.
But how do we ensure that AI is designed and used responsibly, establishing ethical principles to protect people? How should we govern its use? And how will AI impact employment and jobs?

Brad Smith, President, Microsoft, on Centre Stage during day two of Web Summit 2019

The age of AI: Promises and challenges

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Meet the SaaS leaders who've attended

AI-first workflows, composable platforms, subscription rethink, and vertical focus. Companies double down on AI to automate and personalise, breaking apps into modular pieces. Subscription models now tie price to real outcomes, and niche vertical SaaS wins by solving specific problems, not generic ones.

AI is not just a shiny feature anymore – it’s the new backbone of SaaS. If your SaaS isn’t designed around AI-first workflows and hyper-personalised experiences, you’re already behind. The era of “AI as a bolt-on” is dead.

AI-first SaaS

The future of SaaS isn’t monoliths; it’s building blocks you can snap together like digital Lego. Composable SaaS means you pick and choose the tools you need, plugging APIs into your stack without waiting for the whole vendor to deliver. SaaS businesses that become ecosystems, not just products, will scale faster and survive longer.

Plug and play

Most of us have a subscription overload – from tools we barely use to services we forgot we signed up for. Customers now want outcome-driven pricing that links cost directly to value. Usage-based, tokenised, or hybrid models are no longer experiments but essential survival strategies.

Subscription fatigue

Generic SaaS tools can only get you so far. Vertical SaaS dives deep into the unique quirks and workflows of specific industries – whether that’s healthcare, legal, or construction. The catch? Staying nimble enough to keep up with fast-changing industries while scaling like a SaaS champ.